EVALUATION: taking a critical look at your strategy and determining what can we do better
One thing we love about marketing a business online is that we can look at actual numbers. If set up at the launch of a marketing campaign, we can track many different aspects of how your customers and clients interact with your website or social media accounts. From the number of unique visitors to customers who’ve declared themselves “fans” of your services to counting the number of conversions from visitor to actual customers, we can track the success of this project.
These questions and many more help us evaluate the success of a project:
- What pages do your visitors actually look at?
- How long do they spend on various sections of your website?
- What position is your site coming up on in search engine results on Google or BING?
- How many people are seeing your posts on social media sites such as Facebook? How are they responding and interacting with your posts?
We can then plan on how to effectively improve the results of your Internet marketing campaign. Then, after a little more forethought we are ready to take action again to further increase your results.
FAME Internet Marketing is located in Douglasville, Georgia. We are dedicated to the success of small businesses and are committed to the idea that a well-built and fully-marketed website is critical for success in today’s competitive environment.