Marketing Law 13 - Sacrifice

Success is something we all strive for, but achieving it is easier said than done. The 13th law of marketing reminds us that in order to reach our goals, we have to make sacrifices and focus on one thing. It's easy to get distracted by multiple options and lose sight of what really matters, or what has the absolute highest probability of vaulting our business forward. Those other things may be enticing, but they will drain time, resources, and thought equity from your bottom line.

By narrowing our focus and dedicating ourselves to the one thing we most believe will lead us to success, we increase our chances of achieving our desired outcome. Making the decision to give up all other choices can be daunting, and may seem like a little less fun, but it's necessary if we want to achieve greatness. Remember, success is not just about achieving something, it’s also about persevering through the challenges and making sacrifices along the way.

Whether you’re involved with a fresh upstart, or you’ve been part of an established company for a long time, the 13th law of marketing can be quite difficult to stick with, but may be absolutely necessary for your true success. Following the law of sacrifice is one of the most vital things you can do to enhance your success probability. It also helps solidly brand your company from both an inside and outside perspective, which is something you can build on!

(Adapted from "The 22 Immutable Laws of Marketing" by Ries & Trout)