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Law 16

Marketing Law 16 - Singularity

Marketing Law 16 - Singularity. Adapted for small businesses from the book The "22 Immutable Laws of Marketing" by Ries & Trout.

Author: Isaac Clark
september 1st, 2023
In every marketing situation, there is always one move that will open floodgates of substantial success.

Marketing is a constantly evolving industry, with new strategies and tactics being introduced every day. One thing that remains constant, however, is the need for businesses to find that "magic move" that will propel them to success. The 16th law of marketing recognizes this, stating that there is always one move that can open the floodgates of substantial success. It's up to businesses to find that move and take advantage of it.

This could mean anything from partnering with a popular influencer, to launching a new product that fills a gap in the market, to finding a way to maximize your influence in a specific geographical market. Whatever it may be, businesses should always be on the lookout for that game-changing move that can take them to the next level. Experts estimate that local business owners miss at least 92% of the golden, life-changing opportunities they have. Unbelievable!

So why do so many companies seem to miss their chance at a pivotal, shining moment? Is it because of bad leadership? Is it from a lack of effort? Is it from a lack of diversity? Actually, it may be none of these things. It may simply be from the distracting frenzy of noise, buzz, and other unimportant activity that causes business owners to lose their focus on what truly matters from a business perspective. You truly must fight through the noise, keep your focus available, and trust your instincts for the next golden opportunity that comes your way.

(Adapted from "The 22 Immutable Laws of Marketing" by Ries & Trout)

Isaac Clark

Isaac Clark

Account Executive & SEO Strategist at Fame Marketing