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Law 22

Marketing Law 22 - Resources

Marketing Law 22 - Resources. Adapted for small businesses from the book The "22 Immutable Laws of Marketing" by Ries & Trout.

Author: Isaac Clark
september 1st, 2023
Without adequate funding, a good idea will never get off the ground.

The world of marketing has become exponentially more complex in recent years, with social media, video ads, and influencers all competing for our attention. But amidst all the noise, one truth remains constant: money talks. No matter how brilliant your idea may be, without adequate funding, it may never see the light of day. This is why the #22 law of marketing is so crucial. It reminds us that even the most innovative and game-changing concepts can flounder without the resources to bring them to market.

Having a great idea is a fantastic start, but if you have no money to bring it to life, it may never see the light of day. Sure, you can try to bootstrap your way to success, but when it comes down to it, dollars fuel progress. The harsh reality is that resources are necessary to give your idea wings. Funding can help you hire the right talent, acquire necessary materials, and market your product or service to the masses.

On the other hand, even the most incredible idea won't take off without the support of funds. It's not always fair, but it's the only way to keep the ball rolling in today's competitive market. So if you're an aspiring marketer or entrepreneur, don't forget the importance of securing funding early on. It might just be the key to transforming your vision into a reality.

(Adapted from "The 22 Immutable Laws of Marketing" by Ries & Trout)

Isaac Clark

Isaac Clark

Account Executive & SEO Strategist at Fame Marketing