For Modern Businesses, a Well-Built, Fully-Optimized Business Website is still very much at the core of all your Online Marketing tools. It drives your traffic, cultivates leads, and solidifies your reputation in your respective community, and beyond! Getting the right Website Designer can be the difference between success and failure for your entire business!

So You Need a Website Designer? Let’s Define What You’re Looking For! Definition Disclaimers!!

A Website Designer and a Website Developer are technically 2 very different things. As far as job titles and job responsibilities go, a Website Designer would be responsible for the visual layout choices and aesthetic design of your website, whereas a Web Developer actually builds the website using various tools at their disposal. You might say it’s a little like the relationship between an architect and a general contractor. The architect lays down the design blueprint, and the contractor makes the design happen. But as far as most business owners are concerned, the terms are largely interchangeable. So, for the sake of clarity, we will be assuming that by saying, “I Need a Website Designer,” that you are a business owner, and you’re looking for someone to build or rebuild your company website. We’ll just pretend Website Designers do both jobs, and move on. 😊

When You Need a Website Designer, What Things Are Most Important to You?

As a business owner, or as the person who’s been tasked with seeking out a prospective new Web Designer for your company, it’s important to have a list of your priorities: both in the sense of your business goals, and in the sense of choosing someone to work with. Let’s explore both topics, beginning with your specific business needs, inside this handy 6-point checklist.

Top 6 Things You Should Decide About Your Business Goals When You Find Yourself Saying, “I Need a Website Designer!”

1) How Important Is It to Have an Attractive, Responsive Business Website?

Increased Traffic, Leads, Sales, & Conversions – Having an attractive website that isn’t optimized for search engines is like being a supermodel in Antarctica. It doesn’t really get the appreciation it deserves. Besides just getting you accolades about how good your site looks, the right website designer can build you a business website that increases your average daily traffic through organic SEO. This means you don’t have to fool with Pay-Per-Click Advertising, you don’t have to hand out flyers, you don’t even have to take out advertising space on your local cable television station. If your website designer has done a great job boosting your sites intrinsic SEO value, you will see a natural increase in impressions, ranking results, and website visitors. And if your website is streamlined for conversions, you should also see an increase in Leads, Sales, or Conversions!

2) How Much Could New Web Design Have to Do with Increasing Leads?

Increased Traffic, Leads, Sales, & Conversions – Having an attractive website that isn’t optimized for search engines is like being a supermodel in Antarctica. It doesn’t really get the appreciation it deserves. Besides just getting you accolades about how good your site looks, the right website designer can build you a business website that increases your average daily traffic through organic SEO. This means you don’t have to fool with Pay-Per-Click Advertising, you don’t have to hand out flyers, you don’t even have to take out advertising space on your local cable television station. If your website designer has done a great job boosting your sites intrinsic SEO value, you will see a natural increase in impressions, ranking results, and website visitors. And if your website is streamlined for conversions, you should also see an increase in Leads, Sales, or Conversions!

3) Have your past marketing ventures failed you? How so?

Outdated Website Design, Unoptimized SEO Websites, Wasted Advertising Dollars - Abraham Lincoln once said that the difference between a loser and a champion is the willingness to get back up when you’ve been knocked down. Okay, maybe Lincoln didn’t really say that. But it doesn’t make the statement any less true…especially in the business world. There are all kinds of examples of business venture failures, and eventual success stories in our rich national history of entrepreneurs. You can either learn from those examples, or ignore them. We’ll assume that because you’ve already concluded you need a Website Designer that you want something more than what you’ve had in the past, or what you have right now. If a new prospective Web Designer excels in the areas where your former marketing has failed you in the past, you might be looking at the perfect fit to help propel your business forward!

4) Who is your target audience? Have you established a prime buyer persona?

Most Common Purchasers, Most Lucrative Service Areas - One of the most neglected areas for all types of local business owners is evaluating target audiences and buyer personas. Everybody seems to have the initiative to ponder it. Some have what it takes to successfully evaluate it. But very few have the gumption to take action based on the results. But for business owners and operators who take the time to nail down their most successful target audiences, and their prime buyer personas, a good Website Designer will have a much better chance of building a business website that entices not just random internet traffic, but the most profitable and viable internet traffic.

5) What is your planned budget vs. your potential budget?

Total Internet Marketing Budget, Total Advertising Budget, Return on Investment - For this issue, it’s important to think from the perspective of two different questions, and your thoughtful answers to those questions. The first question would be, “How much money would you be willing and able to spend with a Website Designer if you aren’t expecting immediate return on your investment.” The second question would be, “How much money would you be willing and able to spend with a Website Designer who had a track record of high ROI (return on investment) for their clients.” Obviously, if you knew there was a high chance for poor ROI, your budget for that project might be very close to zero. But the higher your chances for substantial ROI, the more funds you might be willing to dedicate towards your Internet Marketing services with a prospective new Website Designer. Unless you just hate making money. Which we seriously doubt. Otherwise you wouldn’t be here!

6) What Kind of Website Designer Do You Want to Align Your Company with?

Character Traits, Skills, Abilities - Choosing a Website Designer is always a big step for an established business like yours. You want someone who is responsive, gives attention to detail, and shows pride in their work, just like someone who’s been an in-house employee for 10 years. And if you intend to stay connected to your Website Designer for hosting services, SEO updates, Social Media Management, or technical support, this could very well be a long-term business relationship. If you’re anything like us, you prefer to work with someone who exhibits these kinds of character traits, skills, and abilities:

  • • Integrity (Doesn’t outsource your project overseas)
  • • Responsiveness (Calls or emails you back)
  • • Proficiency (Can handle the contracted work)
  • • Honesty (Won’t lie about service fulfillment)
  • • Intelligence (Knows enough to plan ahead)
  • • Creativity (Adds extra flair to a blank canvas)
  • • Understanding (Knows what you’re asking for)
  • • Promptness (Has outstanding turnaround time)
  • • Courteousness (Treats your business with respect)
  • • Local (Knows how to market for your prime areas or demographics)
  • • Experienced (Isn’t learning all this stuff on the fly)
  • • Adaptable (Won’t cling to outdated web design methods)
  • • Committed (Will stay in your corner indefinitely)
  • • Energetic (Brings excitement to your project)
  • • Profitable (If your relationships isn’t profitable, then why maintain it?)

If you need a website designer, it helps to know exactly what your business goals are, and what a prospective new web designer could have to do with helping you reach those goals. You’ll also want to have a clear vision of what you’re looking for in a Website Designer, or a Web Design Firm. In Metro Atlanta, where Fame Internet Marketing resides, there are some really great options for a new Website Designer that express a wide range of capabilities, experience, ROI expectations, start-up costs, and on-going arrangement costs. And we’re sure there are some great marketing firms in your area that can help fulfill your specific needs for a new website designer, or any other online marketing service you need to help make your already great business even greater! Good luck, and happy hunting! And if you need to chat, if you want some advice, or if you’d like to see what Fame could do for your business, please feel free to contact us at any time! We’re here for your website design needs!

Web Design is Just the Beginning!

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