Do you like your DIY website, but have recently found yourself frustrated by your platform’s limitations? In this article, we’ll discuss a few reasons why you should hire an SEO Web Design Agency over using an inflexible, limited, DIY website platform.
Have You Recently Tried to DIY SEO Web Design, but Need a Little More Assistance?
A beautifully designed DIY website is great if you have a limited budget, and need a website built quickly, but what if your DIY website doesn’t bring in the revenue you were expecting? It may be because your website isn’t optimized for SEO. To get the ROI you’re wanting, you need traffic and an optimized website that will appear in the search engines. According to Lyfe Marketing, “Search engine optimization is the process of making changes to your website design and content to make your site more attractive to search engines.” If you want your website to have a professional look and utilize SEO best practices, it’s important to invest in a web design that will give you your desired outcome.
As a business owner, or as the person who’s been tasked with seeking out a prospective new Web Designer for your company, it’s important to have a list of your priorities: both in the sense of your business goals, and in the sense of choosing someone to work with. Let’s explore both topics, beginning with your specific business needs, inside this handy 6-point checklist.
1) DIY Could Cost More in the Long Run
Building a DIY website may be great for your short-term goals, but when it comes to sustaining your business over a long period of time, you may find yourself needing an SEO Web Design agency who can handle the demand of a growing business. The more your business grows, the costlier a DIY website can become. Many DIY platforms come with hidden fees, like charging a fee for site assistance support. That’s not the only thing, either. DIY website platforms are limited, and as your business grows, you might run into some inconvenient roadblocks. In the end, the site speed, functionality, and limited features could cost you customers. It’s true. “75% of users don’t scroll past the first page,” according to Imforza, and if your website isn’t optimized for SEO, there’s a likely chance you won’t be seen at all.
A DIY SEO Web Design might appear to be more cost efficient now, but depending on your business goals, it won’t be as effective. When professionally done, SEO takes time to mature, but it builds over time, which increases your brand’s validity and growth.
2) You Might Stretch Yourself Too Thin
Small business owners have the reputation of putting too much on their plate. But, it’s important to ask for help before you get too overwhelmed and your business suffers as a result. Clutch claims, “In-house help is the most common digital marketing resource (43%), but industry leaders say that small businesses that try to handle everything in-house may overextend themselves.” Why not lighten your load, and rely on a team who can monitor, manage, and update your SEO Web Design with no extra hassle?
3) Not Seeing the Return You Were Expecting
Up to a certain point, DIY is a great choice, but after putting in all your hard work, you might not get what you were expecting out of it. DIY websites have limited functionality and user-friendliness. Not to mention, a DIY site is not always set up to implement professional SEO strategies. Most times, you’ll have to switch from a DIY platform to your SEO Web Designer’s hosting, so they can optimize your website for SEO. BrightEdge confirms that, “51% of all website traffic comes from organic search.” If one of your business goals is to increase the amount of organic traffic to your website, it’s best to have your website set up to increase your chances of people naturally seeing your website. With a DIY website, that option won’t always be possible.
4) Too Busy to Upkeep Your Website
Maintaining your DIY website is a huge responsibility. Not to mention, it can take up most of your time, especially when there’s limitations and technical errors you may not know how to fix. As a growing business, it’s important to consistently keep your website and brand updated. Because things can get busy very quickly, it can be hard to allocate the time to troubleshoot, especially with a DIY website. Digital.com says, “71% of small business owners do their own digital marketing, instead of leaving it to experts.” It’s a big deal when you’re trying to do everything on your own. A professional SEO Web Design company can take some of the startup stress off of you by taking over your digital marketing. As a business owner, it can be difficult to relinquish control, but the sooner you realize that your business will thrive with the help of professionals, the happier you’ll be!
SEO Website Design is Helpful for Tracking Conversions, Engagement, and Traffic
One of the great things about SEO Web Design is that it’s measurable if integrated with the proper tracking and analytics tools. Though SEO is great for a long-term strategy, it’s an investment that will continue to pay off for years to come. So, if you’re looking for performance and growth, but you aren’t getting it from your current DIY website, it’s best to hire a team of SEO Web Design professionals to get you the results you need.
Plus, by tracking your website’s SEO results, they’ll be able to construct reports on how you’ve improved from the beginning, which helps you determine if you’re on track with your business goals. As a small business owner, you’re used to doing it all on your own. It can be difficult to find a reliable professional to trust with your business website and growth. The best thing to do is familiarize yourself with SEO Web Design and SEO benefits for your business. As a result, you’ll have the valuable information you need to hire an honest agency by gauging their knowledge, experience, and the results they’ve been able to acquire for other clients.
SEO Web Design professionals are trained to implement SEO strategies, and while you are more than capable of learning these strategies and techniques, it could take up important business development time. The great thing about hiring a professional instead of doing a DIY website is that you’re able to allocate some of the more difficult marketing tactics to those who do marketing for a living. It also helps to build trust with your customers who interact with your responsive website, which will boost the perception of how users view your brand. In any situation, it’s a win-win, and optimal for a small business owner. Growing your business takes a lot of time, effort, and dedication. Hiring a professional agency for SEO Web Design will save you time, money, and will ultimately help you get new customers in the door!
Web Design is Just the Beginning!
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