You’ve probably heard the old adage of what happens when you assume, but honestly, do be successful in Internet Marketing, especially in the great State of Georgia, you have to assume some things. For instance, if you’re looking specifically for Trends & Analysis for Marketing your business on the internet in Georgia, you are already assuming your potential clients own a computer, laptop, or smart device that gives them access to the internet. Assumption #1. It’s also a given that these people live in, work in, or frequent the great state of Georgia. Assumption #2. And you’re also generally assuming that they have need for your particular good or service. You may be wrong about that, or your potential clients may need a little coaxing to realize that they need your particular good or service, but that doesn’t change the fact that you assume they do need what your business can offer. Assumption #3.
Once you’ve established that there is either a current or potential market, in your chosen area, for your particular good or service, who have access to the internet, then you can start analyzing trends, target markets, & client identifications. If you think billboards are broad forms of advertising, try marketing your business in the giant ocean that is the Internet. The key to being successful is to analyze some very specific things about your business, and how you generate leads.
Do you offer goods or services? Do you conduct business at your location, or at a client’s home or business? Do you only offer services to other businesses? How would Google classify your business? Self-Identity must be firmly established well before you can ever hope to analyze potential Client Identification.
Who contacts your business? Is it a business owner? It is an administrative assistant? Is this person typically male or female? Are they 18-35, or 35-50? If you can’t prove your worth to this buyer persona, you may never show up on a potential customer’s radar.
This question could apply to residential or commercial services. For instance, a female homeowner may be the first point of contact to a new roofer, but it may be the husband who actually decides on using your roofing company. Or vice versa. Knowing who “writes the check” is a big deal for Target Market Analysis.
Certain businesses benefit from certain online reputations. For instance, if the online presence for a tax preparation business suggests that business is punctual, professional, and thorough, that could inspire confidence in potential clients. But if your presence is messy, incomplete, and outdated, don’t expect much.
All told, there are literally hundreds of factors that could go into determining your Companies Target Market and Client Identification processes. Fame Internet Marketing has the skill, experience, and expertise to help you successfully figure out what Internet Marketing processes would most benefit your business. We can help you enhance your Company’s online reputation, and streamline your storytelling in a manner that accurately portrays the most professional image of your great business. If you know you need the services of an experienced Internet Marketing Company in Georgia, or you’d like to know more about Fame’s processes for Target Market & Client Identification, call or contact us today!