When you think SEO, you might think of several different things. And in actuality, there is a wide variety of approaches that an SEO Strategy company might take to boost your businesses Search Engine Rankings. There are also many different content-based platforms that can help enhance your business SEO value in Google, Bing, Yahoo, and other search engine ranking lists. The ultimate goal for a business like yours is to rank high for worthwhile keywords and key phrases, and ultimately, create more viable business leads that will create more converted clients. The approaches, platforms, and measures of success that could be applied to your company’s SEO Strategy are as varied as the approaches, platforms, and measures of success that you could take to owning and operating a local business. In summary, there are many ways to uniquely attempt to capture your company’s share of SEO market value. So you can bet that if somebody is trying to sell you a one-size-fits-all plan for SEO success, it might not really apply to your business, or it might not be the best fit for your business, at least without some customization from an SEO Strategist.
Competitive Analysis begins way before you even consider analyzing your competitors, especially with new, or with restructuring local businesses. In fact, analyzing your local business accurately can be a real challenge. For instance, your business may not have had enough opportunity to figure out what you truly specialize in. This could be because small local businesses sometimes have to conduct business in many different ways in order to stay valuable to potential clients. If you are in the middle of a population saturated market, you might be able to afford specialization of services, almost the point of turning away clients that aren’t looking for exact range of specialty services. In these types of scenarios, it’s important to choose between potential good ideas and choose the absolute best, most profitable pathway for your company; in terms of potential generated income, market competition, and in total project efficiency.
For locally based and locally operated businesses, even service-based businesses, you may have the need to function within a broader spectrum of operative services, but still let your reputation for certain specialty services grow. If your business is in this kind of situation, nominating your competitor as another company that performs the same kind of services as you might not be the best to conduct competitive analysis. You may need to contrast with companies that fit a broader range of similarities, including local service area, specialty area, and general demographics. Sometimes your biggest competitor is actually someone who will compete with you for the part of a client’s budget that is dedicated to general home improvements, or entertainment, or another category that has more to do with your client than your business. At Fame Internet Marketing, we find it’s helpful to choose SEO Strategists who are familiar with your services, your general location, your company’s local reputation, and the upcoming trends for your target region. If you can find another online service that’s dedicated enough to get way deep in the trenches with you for the kind of competitive analysis that will really make a difference in your local business’s online marketing strategy, we applaud you. But if you want to work with an online marketing company that gets to know you and your business on a personal, face-to-face, boots-on-the-ground mode of operation, Fame Internet Marketing is waiting to partner with you. Call or contact today!