As a business owner who is desperately trying to keep your company afloat, you need a firm grasp on how effective the lead generation methods are that you’re currently using. This can be very difficult to evaluate, but it is absolutely necessary for the life of your business. Patience and Timing are important, but so is knowing when to reboot your strategy. Discerning when your lead generation strategy is absolutely not working, and believing you might need to give it a little longer to marinate, is an inevitable crossroads that every business owner will find themselves starting at.
There is literally no end to the actions that could potentially generate more leads for your business. Here are a few of the ways that local businesses try to scratch up new business leads:
With the right network in place, and the right scenario that would raise an immediate need for your goods or services, a well-timed Social Media blitz can reap rewards for some business types.
A quick, but potentially pricy way to vault your company to the top of local searches is to invest in a Google AdWord Campaign. It’s pay-per-click though, so it’s often best used to fill in gaps, or to jump start your company’s lull times.
Often based around a specific campaign either via email or social media, Inbound Marketing is based off the concept that offering additional services to your current customers can yield higher profits and a better bottom line.
If your business specializes in local goods and services, cable-based air time can be quite affordable. Obviously, you would need a commercial to air, but any good marketing company could help you with that, too.
Airplanes can be rented to spell out slogans or sales pitches for your business in the sky. There are few methods more terrible than Skywriting.
While branding a live donkey can be enjoyable for both you and the donkey, most of your human customers will hate you. And few of them will ever stumble across your branded donkey.
The goal is that when potential customers type certain phrases, or what we call keywords, into an online search, your business will be at or near the top of the list.
In the ever-changing realm of digital media and online marketing, one of the most reliable methods to generate long-lasting leads for your business is Search Engine Optimization. You might have heard this referred to by its industry term, SEO. In essence, SEO is the process by which you, or a marketing agency you’ve hired, will attempt to boost your company’s position in search engine result listings.
Understanding what SEO means is fairly simple. Understanding how to enhance SEO for your company website is quite another undertaking. The difficulty lies partly in the fact that Google, Bing, Yahoo, and other global search engines do not share a specific set of rules or guidelines to follow in order to boost SEO. The primary components inside search engine criteria for which sites to give credence to, and which ones to dismiss, are all administrated by ever-changing, ever-shifting computer-based algorithms.
More than just a “this action = this result” computer program, an algorithm is a set of coded processes through which computers can become problem-solving critical thinkers. So needless to say, determining exactly how to optimize a website for high-ranking SEO value is quite difficult. It takes a high level of intelligence, and a high proficiency for skillfully executing a fluid, flexible plan of action. Oh, and did we mention that the algorithms are modified on an almost constant basis? What a daunting task!
The bad news is that most business owners wouldn’t have the time, energy, or experience to even embark on optimizing their website for effective SEO value. And they definitely wouldn’t have the resources necessary to keep their site ranking high throughout the constantly changing search engine landscape. But the good news is that you don’t have to go at it alone! Fame Marketing has specialized in enhancing the SEO value of our client’s websites for well over a decade, and we still specialize in SEO services.
You can bet that at some point during every single day, our team members are discovering something new and different about SEO trends, and using that new knowledge to benefit our clients.
Frankly, Fame Marketing doesn’t succeed if your business doesn’t succeed. There are many tools, skills, and processes that our entire team can utilize in order to help bring plentiful, viable leads to your business. Some of those processes are very visible and offer instant gratification, like graphic design. Other processes are hidden, and take patience, time, strategy, and a willingness to change what needs to change at any point of the process in order to produce more satisfactory results. Search Engine Optimization is one of those on-going, behind the scenes processes that might not seem flashy at first, but with a little time, can yield substantial results for your business for years to come.
So what are your company’s long-term plans for continued lead generation? How do you distinguish a temporary increase in traffic volume from viable lead generation? How can you do more than just survive in the sea of possibilities, but actually thrive? If you’d like to know more about what Fame Marketing can do for your business through SEO or any of our other services, please contact us. We can’t wait to help your company grow!