It takes a certain flair of creativity and successful digital design to be known as Mascot Creation experts, or as the go-to slogan creators for local businesses. Fame Internet Marketing can do it all!
Everybody loves a good mascot. Even if they love to hate the mascot, there is still a universal love for mascots. A mascot can be used to portray a combined perception of a company, like an aggressive, athletic mascot for a professional football team. Mascots can be used to move the needle a bit, like a funny or silly mascot to soften the edge of another sporting team.
Mascots can be created from the company or organizational name, or they can be imagined out of thin air. Mascots can even be created by the antagonist of the company or organization, like when a pest control company uses a rodent as their mascot. Mascot Creation can take many forms and manifestations from a huge variety of inspirations, but one thing is true of all successful Mascot Creation projects: it’s definitely not an easy undertaking.
MARKETING: making sure your target audience sees your message
Sometimes, the most memorable thing about your business is not the logo, or your mascot, or even the great goods or services you provide. Sometimes, the most memorable thing about your business is the slogan, or what some people call the tag line. A professionally created slogan can sometimes flavor your business in a way that your name may never be able to.
For instance, most people around the South know that Publix is a Supermarket. Publix may have certain stigmas to different people, based on their impressions and past experiences. But as long as the Publix slogan remains “Where shopping is a pleasure,” people will likely have a more pleasant hindsight view of their experiences at Publix. And potentially, that sugar-coated hindsight may lead a customer to choose Publix in the future over a competing market. For your local business, Fame Internet Marketing has the slogan creation experts on-hand to help you arrive at the very best professional slogan to enhance your business branding, and expand the perception of your great local company.
Wait. Isn’t it a little too late in the conversation to talk about modifying your already established company branding? Absolutely not. Wal-Mart had become a Fortune 500 Company roughly 25 years before they entertained the idea of a drastic Re-Branding Campaign.
If your company has a far enough reach, or a reputation that permeates immediately into the mind of your potential consumer market, that’s great! But if your company suddenly becomes known for something that’s not so wonderful, like BP during the 2010 Gulf Oil Spill Crisis, a Logo change won’t fix your problem. However, if you are taking steps to remedy a negative series of actions, refreshed branding can signify to potential customers and clients that you have dug your feet in the ground, and are trying to change whatever offensive behavior that caused the negative stigma.
These days, when a company begins to go green, a branding modification, like a new green or earthy-style mascot, can reflect that company change. A slogan creation campaign can also be a springboard to permeating the minds and hearts of everyone who comes in your sphere of influence with your new way of doing business. Whatever Marketing Tools, Design Elements, or Branding Paraphernalia your company needs, Fame has it all. Call or contact today!