These days, before a potential customer decides to use a company for whatever good or service they need, they often go through a very distinct process of evaluation. Maybe a better word for this would be “stalking.” If your online reputation has been neglected, or is unappealing, 82% of potential customers will immediately look elsewhere for the goods or services they need.
If your online presence is in good enough standing order, potential clients might actually start the rigorous process of digging deep into your company website for more information about what your company does, who the people are that make up your company, and how effectively & efficiently the people at your company accomplish services or produce goods. Research shows that your company MUST maximize the following 4 things, especially through your online presence, to increase your chance of gaining these new, modern customers.
Buzz. Reputation. Word of Mouth. You must find some way to get YOUR business in FRONT of potential customers. Your business name is obviously important. But bridging the gap between name recognition and BRAND recognition is the key factor . Your company benefits in some ways just from being visible, but when it is clear what good or service that your company provides, your business can then begin to demonstrate effective Brand Awareness.
Bottom Line: If your business is prominently featured in your prime target areas, and customers eventually need the good or service you provide, they’ll think of your company immediately.
This concept is a two-sided coin. Your brand must:
Bottom Line: Matching customer needs with your ability to meet those needs is the only way to really do business. If people don’t need or want what you have or do, it doesn’t matter how highly they think of you or your company. They will never have a reason to directly do business with you.
Once a potential client has established they desire a specific good or service and trust that your company provides that good or service, potential clients will then begin the process of validation. This involves the potential client evaluating whether your company:
Bottom Line: The good news about potential customers being this far in the process is that they are seriously entertaining the idea of doing business with you. The bad news is that a poor representation of your company, your past work, your employees, or your capabilities, will turn the perceived reputation unfavorably against your company. Fast.
At Fame Internet Marketing, we pay special attention to the online, local, and regional reputation of your company. We have great methods in place for your entire Reputation Management goals, whether they be Brand Awareness, Brand Identity, Brand Association, Perceived Quality, Brand Loyalty, or Perceived Customer Experience. If you would like to know more about Fame’s Reputation Management practices, or what an experienced local advertising agency can do for your already great local business, call or contact our experts today! We’re the local Advertising Agency that cares about your Reputation Management!
So how well is your company website accomplishing these 4 primary factors? Are you interested in improving all your key factors? Get a FREE WEBSITE EVALUATION Today from Fame Internet Marketing!