FORETHOUGHT: strategically designing an internet marking plan before you begin.
The first phase of a project at Fame Internet Marketing is one that is often overlooked by modern design or marketing companies. This is nothing new; several thousand years ago king Solomon said “The plans of the diligent lead surely to plenty, but those of everyone who is hasty surely to poverty.”
At FAME Internet Marketing our first step is: forethought
We sit down with each client and strategically ask many of the following questions:
- What is the purpose of the website?
- Who is the target audience?
- For each of these targeted audiences what is the desired response?
- What is a secondary primary response you would like to see?
- How do you define success for this website?
- What EXACTLY do your potential clients type into a search box when they are in need of your product or service?
From there we go into full keyword research. When it comes to internet marketing, formal keyword research is CRITICAL to you seeing a long-term return on investment.
Additionally, taking the time to strategically identify and formalize your company’s online message allows you to hone in on the precise keywords, content, and media that would best communicate this message to your audience. Images, text and video can then be obtained that is an exact match to the values of your organization.
Once this content has been defined we can go about prioritizing this content into content blocks. With defined content and content blocks your message is properly seen in an organized fashion. Good content will not be wasted on to a rarely seen page or section of a page but will be displayed in order of your priorities.
We consolidate all this investigation and planning into a marketing strategy which incorporates all of this into goals and milestones for your businesses website, social media campaigns, and online marketing.
FAME Internet Marketing is located in Douglasville, Georgia. We are dedicated to the success of small businesses and are committed to the idea that a well-built and fully-marketed website is critical for success in today’s competitive environment.