Marketing Law 21 - Acceleration

In the fast-paced world of marketing, it can be tempting to jump on the latest fad in hopes of grabbing attention and making a quick profit. However, the 21st law of marketing reminds us that successful marketing programs are built on trends, not on temporary fads.

Trends are patterns that emerge over time and are based on fundamental shifts in society, technology, and consumer behavior. They provide a reliable foundation for long-term marketing strategies that can withstand the ups and downs of the marketplace.

In contrast, fads are fleeting and often short-lived, with their popularity fading as quickly as it began. By taking the time to understand and capitalize on viable trends, marketers can create programs that not only capture attention but also stand the test of time. It’s best to ride the long-term trends and leave the flashy fad waves alone!

(Adapted from "The 22 Immutable Laws of Marketing" by Ries & Trout)